Account Management Article Customer Value Digitalization 
Strategic Account Management Association
APRIL 5, 2021
In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. This includes knowing the customer’s customers as well as your own company. sellingtoexecutives.com.
Cosawi
JANUARY 29, 2024
In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.
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Cosawi
FEBRUARY 27, 2023
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan.
Jermaine Edwards
MAY 18, 2020
It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. For more information read my article on trust.
Jermaine Edwards
MAY 18, 2020
It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. For more information read my article on trust.
SBI
DECEMBER 9, 2019
Nancy – Click ‘custom content sections’ tab below. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. Account Planning. Account Planning. Account Planning. Account Planning. Opportunity Management.
Account Manager Tips
SEPTEMBER 7, 2022
Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This article explains how. Bain B2B Elements of Value.
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