DemandFarm
AUGUST 11, 2023
The goal is to break down traditional silos and establish a more consistent approach to enhancing the customer experience. The seamless integration of digital tools into the sales process has resulted in a more efficient and effective sales experience for both buyers and sellers.
Flevy
JUNE 14, 2024
The Digital Health industry is at the forefront of transforming healthcare delivery by integrating cutting-edge technology with traditional healthcare practices. Maintaining a robust value chain in the Digital Health sector is crucial for ensuring accessibility, efficacy, and patient engagement.
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Strategic Account Management Association
AUGUST 24, 2021
From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Engage customers in new and different ways.
Mercuri International
MAY 12, 2022
With greater transparency due to the wider availability of digital information, companies are having to compete on the totality of their offering – it’s not just the product, but the service, expertise and support that surrounds it, for example. Customer value orientation. The solution?
Strategic Account Management Association
APRIL 5, 2021
the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. This includes knowing the customer’s customers as well as your own company.
Upland
JANUARY 29, 2024
Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Revenue growth: Ultimately, account planning means growth.
Cosawi
JANUARY 29, 2024
In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.
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