Account Management Customer Value Digitalization Innovation 
Strategic Account Management Association
AUGUST 24, 2021
From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Engage customers in new and different ways.
DemandFarm
AUGUST 11, 2023
The goal is to break down traditional silos and establish a more consistent approach to enhancing the customer experience. The seamless integration of digital tools into the sales process has resulted in a more efficient and effective sales experience for both buyers and sellers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Account Manager Tips
SEPTEMBER 7, 2022
When clients say "price" they really mean value "You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before? Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best.
Account Manager Tips
JULY 6, 2022
Constructive customer participation. Create a seamless, frictionless customer experience. Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. It comes loaded with 300+ templates to kickstart innovation. The KAM Club.
Cosawi
JANUARY 29, 2024
In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.
Account Manager Tips
AUGUST 31, 2022
Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Bain B2B Elements of Value.
Upland
JANUARY 29, 2024
Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Revenue growth: Ultimately, account planning means growth.
Expert insights. Personalized for you.
520 
Let's personalize your content