Account Management B2B Procurement Suppliers 
Account Manager Tips
NOVEMBER 22, 2022
New procurement teams introduce big challenges and new opportunities into the customer relationship. As a supplier you need to adjust fast and build a foundation of trust. My old contact has been replaced First things first: find out what they want 10 steps to become a supplier of choice Check these out Quote of the week.
Account Manager Tips
MARCH 23, 2021
Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.
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Mike Kunkle
FEBRUARY 5, 2023
Sellers sometimes work with professional procurement leaders and company executives who work together frequently and have processes and policies to guide their purchase pursuits. The most commonly supported activities for commercial methodologies include prospecting and opportunity management.
Account Manager Tips
JUNE 29, 2021
Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Suppliers submit proposals to provide them.
Farland Group
SEPTEMBER 28, 2022
Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program?
Account Management Skills
JANUARY 11, 2022
’ that kind of bias supplier relationship, then you start from the wrong place. So there’s this buyer/supplier relationship. This wrong mindset of seeing ourselves as this supplier, I’m here to do and implement. I remember reading, I think he was a procurement director, global procurement Director at P&G.
Deep Insight
NOVEMBER 29, 2021
Across many industry sectors and geographies, customers are shifting the ways in which they choose suppliers and service providers. An average NPS for a European B2B company is around +10 while an average score for European professional services ?rms Clients’ Demands are Shifting. NPS scores can theoretically range from –100 to +100.
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