Arpedio

OCTOBER 14, 2021

Scope 1, 2, 3 are what you own, what you operate, what you control and what energy is procured in order to power your operation. Prev Previous post Arpedio Welcomes Senior Change Management Consultant. Global B2B corporations are already creating significant results through the Arpedio solutions. Start free trial. Contact us.

Procurement 52

Procurement B2B Account Management Innovation 52

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Many B2B buyers prefer to issue RFPs to Re-evaluate scope, specifications and requirements. Be transparent and accountable for purchasing decisions. And why wouldn't they award you the contract?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Showpad

NOVEMBER 20, 2019

According to our own research , there are now more than five people involved in almost a quarter of all B2B purchases, with some enterprise deals involving twenty people or more. For example, a recent Forrester study 68% of B2B buyers prefer to search on their own, prior to contacting a company. The evolution of the buyer’s journey.

Manufacturing 49

Manufacturing Procurement B2B Stakeholders 49

Account Management Skills

JANUARY 11, 2022

And because we’re not tracking that, so what that means is our ability to negotiate is just reduced and procurement just kind of played with us. I remember reading, I think he was a procurement director, global procurement Director at P&G. But your right procurement will say yes, how many FTEs? Chris 15:22.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program?

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Deep Insight

DECEMBER 1, 2022

For much of 2022, I’ve been discussing the topic of revenue growth with senior executives of B2B companies. Large B2B companies with NRRs consistently above 100% can be considered ‘very good’. The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo).

Profitability 52

Profitability Procurement B2B Digital Transformation 52

Account Management Skills

FEBRUARY 6, 2023

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. There is also not much appetite for consumer facing agencies, for obvious reasons, so B2B is very strong.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Account Management Skills

FEBRUARY 20, 2023

Katherine Strachan is the founder of CopyHouse , an award winning B2B content marketing agency for fast growing FinTech and Tech brands. We are a content marketing agency that specialises in B2B Tech. When we won Meta, one of the things that they said to us was that they chose us because of our specialty in the B2B tech space.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Deep Insight

NOVEMBER 29, 2021

An average NPS for a European B2B company is around +10 while an average score for European professional services ?rms They didn’t join to help CFOs and procurement professionals to cut costs but that’s what partners in law ?rms NPS scores can theoretically range from –100 to +100. rms is around +30. But are they truly client-centric?

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

SBI

NOVEMBER 7, 2019

Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. (XINN) the maker of the XINN SaaS platform that delivers. Industry News.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20