Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

JANUARY 5, 2024

In the dynamic terrain of sales, forging a path to success is an intricate dance of strategy, customer insight, and relentless pursuit of growth. Central to this quest is the art of strategic account planning , a methodical approach that marries sales strategy with customer relationship management to foster business growth.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

Hubspot Sales

APRIL 27, 2023

When an SDR has vetted a prospect, they'll pass the potential lead to Account Executives (AEs). Because they'll be speaking directly with people, SDRs need to have top-notch communication skills , the ability to listen actively, and the resilience to stay positive even when a call doesn't go as expected.

Sales 111

Sales Account Management Communication Sales Management 111

Arpedio

FEBRUARY 15, 2024

In today’s fiercely competitive market, achieving sales excellence is paramount for business growth and success. They are adept at identifying latent needs and opportunities within their organization and are skilled at articulating the value proposition of new ideas or initiatives.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Arpedio

FEBRUARY 15, 2024

The scope of pre-sales extends across multiple channels and touchpoints, including but not limited to online platforms, social media, email communications, and in-person interactions. Trust is earned through consistent and transparent communication, reliable product offerings, and a commitment to delivering value at every touchpoint.

Decision-making 52

Decision-making Sales Customer Experience Value Proposition 52

Arpedio

FEBRUARY 14, 2024

By speaking their language, both figuratively and literally, businesses can effectively convey their value proposition and build strong customer relationships. Conducting thorough market research and understanding the unique needs and preferences of the target audience allows businesses to customize their offerings accordingly.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

Arpedio

JULY 12, 2023

ABS centers solely on revenue generation, while ABM places a strong emphasis on lead identification, ultimately driving revenue for the business. Both teams need to communicate effectively and pursue leads to achieve the shared goal of revenue generation. Focal Point : ABM and ABS have distinct primary focuses.

Marketing 52

Marketing Advertising Decision-making Communication 52

SmartKarrot

APRIL 24, 2020

While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. When the convergence of low customer retention rates and higher churn, creates a deadlock in business growth, ‘ client success manager ’ comes in. What is Client Success?

Management 11

Management Account Management Acquisition Value Proposition 11