Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. CRM systems are focused on opportunity management , while CXM systems are focused on managing the ongoing delivery of value and the assessment of outcome attainment.

CXM 520

CXM Account Management Customer Experience Management 520

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. The post-sales activities focus on nurturing client relationships.

Account Management 10

Account Management Management Key Account Management Stakeholders 10

SmartKarrot

NOVEMBER 11, 2020

Role: Vice President of Customer Success Location: Englewood, CO, US Organization: WOW! Internet, Cable & Phone As a Vice President of Customer Success, you will define and optimize the customer lifecycle, applying customer journey mapping, and identifying standardized interventions for each point in the journey.

Customer Success 10

Customer Success Onboarding Key Account Management Government 10

KAMCast

JANUARY 7, 2021

IN THIS EPISODE How well have your client relationships faired against the almighty test that was 2020? With research suggesting that 68% of customers citing ‘perceived indifference’ as their top reason for leaving a supplier - have you lost customers by not remaining close enough to them?

Suppliers 52

Suppliers Sales Leadership Leadership Client Relationships 52

SmartKarrot

NOVEMBER 30, 2023

In a recent Kaffeine & Karrots conversation, I had the pleasure of sitting down with Pragya Mishra, Head of Customer Success and Operations at Courseplay, to delve into the intricacies of account risk management. Monitoring and Reporting Measuring success involves both lagging and leading indicators.

Management 10

Management Stakeholders Value Proposition Onboarding 10

SmartKarrot

OCTOBER 28, 2022

What is Strategic Account Management? Building value-driven strategic connections with your important clients can aid in long-term development and retention, maximizing the income potential. This approach is called strategic account management for enterprises (also known as key account management).

Account Management 10

Account Management Management Key Account Management Decision-making 10

SmartKarrot

MARCH 7, 2024

In the ever-evolving landscape of customer success and key account management, the significance of relationship building remains paramount. The Fundamentals of Relationship Building Be Intentional Approaching client relationships with intentionality is a key starting point.

Key Account Management 10

Key Account Management Client Relationships Account Management Stakeholders 10

SmartKarrot

OCTOBER 26, 2022

However, far too often, companies do not have a set process in place for developing these crucial client relationships. For several reasons, both large and small customers can churn. Key account management is the tactical method businesses use to manage and expand their most crucial clients.

Account Management 11

Account Management B2B Management Advertising 11

Arpedio

JUNE 22, 2022

However, if you get it right, it offers you an invaluable overview of stakeholder ties, helping your key account management team navigate intricate relationships. What is Relationship Mapping? What is a Relationship Map? How to Make a Relationship Map? Why is Relationship Mapping Important?

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. But, before we look at the template, it is important to understand the concept of account planning.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10