Account Manager Tips

MAY 25, 2021

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Before we get to that, let me explain how key account management became a business strategy.

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Key Account Management Account Management Management Suppliers 246

Account Management Skills

DECEMBER 7, 2023

Agency owners often tell me their account managers aren’t leading client meetings confidently. You can tune in to this short episode here. What does that look like?

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Account Management Meetings Management Suppliers 52

Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. And so it’s about seeing your client as an equal.

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Client Relationships Profitability Procurement Negotiation 52

Account Management Skills

NOVEMBER 21, 2022

Given the current unstable economic climate, client retention for agencies is a real top priority right now. He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? And I just thought I’d jump for it.

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Digitalization Account Management Marketing Leadership 104

Account Management Skills

JUNE 26, 2023

And if you’re in an agency account management role and you’re keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses. And really our role is to be really valued client partners.

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Account Management Client Relationships Management Communication 52

Account Management Skills

OCTOBER 19, 2021

And that’s quite a good segue into, because I know, the people listening to this are either agency owners, or they’re account managers. So for example, any one of those eight profiles, could be an account manager. They’re so trusted by individuals, when it comes to suppliers or customers.

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Account Management Decision-making Management Innovation 40