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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. The customer was a regional market leader in software technologies for online payments through a network of affiliates. Account Management & Delivery.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

Third, the definition of what will be purchased eventually is not fixed : numerous modular platforms are available on the market and a CRM project is not only about software but also about consulting and training. Many fields in the CRM and associated tools for opportunity and account management are not used by most of the sales reps.

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The Trap Negotiators Fall Into

5600 Blue

Just like you wouldn’t sell steak for the cost of a taco, would you sell a car, a house, a piece of software or even services at a lower price without comparing your car or house or service to the buyer’s alternative? We think there are a few reasons: Account managers are still surprised at requests for discounts. I think not!

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Navigating the Biggest Growth Challenges of SaaS Companies

SBI Growth

Too often, SaaS companies that have enjoyed growth from expanding markets don’t have the commercial engine needed to withstand competition or weather an economic downturn. Those that lack a scalable framework for organic growth aren’t able to evolve fast enough.