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How to raise your account management game (part one), with Jenny Plant

Account Management Skills

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

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10 top tips to be successful in agency account management, with Jenny Plant

Account Management Skills

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. Welcome to Episode 27.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. Is ABM strategic or tactical?

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Biotechnology Industry Value Chain: Deep Dive

Flevy

Human resource management ensures the availability of skilled personnel, and firm infrastructure supports overall operations. Finance and accounting manage resources and investments, and legal affairs handle intellectual property and contractual obligations.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

The above diagram is only one possible example and is a consultative example, where a solution is sourced and implemented (rather than a transactional example where a supplier is sourced and products are purchased, used, and replenished). In reality, though, control is an illusion.

B2B 198
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How to reach more senior clients, with Jenny Plant

Account Management Skills

One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don’t feel like they’re talking to the decision maker. Welcome to Episode 34. What can we do better?

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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

I was recently interviewing the head of sustainability at a global hospitality company when she told me an incredible fact: “In the past 12 months, for the first time ever, more investor funds have gone into proven sustainable companies than into non-sustainable companies.” trillion in assets under management at the end of December 2020.