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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. Sales training and enablement is focused on the sales team, not the leaders.

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Word of Mouth is NO Accident

Engage Selling

Word-of-mouth marketing is one of the most powerful tools in sales today and yet it remains deeply misunderstood and under-used. In my extensive sales training work in North America and abroad—even when I’m working with highly experienced professionals—I find many … Read More »

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The Sliding Scale of Sales Transformation

Mike Kunkle

Opportunity management is the act of purposefully uncovering and satisfying each buyers’ decision criteria and buying process exit criteria, to successful shepherd the opportunity through the stages of the buying and sales process to a final win decision. Strategic Account Management. Account Planning.

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The 3 Biggest Sales Engagement Myths

Engage Selling

Despite changes to our selling marketplace, too many sales professionals are rooted in beliefs about customer engagement that simply aren’t true. That’s why today, I’m going to dispel the three big sales engagement myths. Myth #1: Being on social media … Read More »

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Getting Pricing Wrong

Engage Selling

While I’d been invited to address their forum to talk about the sales process, what many of them really wanted to … Read More » Recently I was at a large gathering of CEOs: all sharp thinkers who want to see their companies grow.

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Be a Stand-Out Seller: Method 2 – Process

Engage Selling

So far in this series, we’ve looked at how you can apply the hard-earned wisdom of top sales professionals who thrive in crowded, commodity-driven markets and apply it to any organization—even yours. One method is to focus on rethinking the … Read More »

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What To Consider When Creating Goals For Your Sales Team

Brooks Group

Here are some general guidelines to consider when thinking about the behaviors that will support attaining your sales goal. The day-to-day activities of an inside account manager, or “farmer”, are going to differ from those of a more traditional “hunter”. High-gain activities are those that progress a sale forward.

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