Brooks Group

SEPTEMBER 7, 2022

Not everyone on the team is going to need daily accountability calls, and imposing that your top performers might decentivize them. Your sales team is likely already skilled at solving problems. We’ll talk about the importance of having a singular sales training program later, suffice it to say for now that you need to have one.

Sales 52

Sales Sales Training Communication Supply Chain 52

Engage Selling

MAY 6, 2017

Word-of-mouth marketing is one of the most powerful tools in sales today and yet it remains deeply misunderstood and under-used. In my extensive sales training work in North America and abroad—even when I’m working with highly experienced professionals—I find many … Read More »

Sales Training 48

Sales Training Marketing Sales Account Management 48

Engage Selling

SEPTEMBER 2, 2022

???????????? Discover how to integrate social media into your sales strategy. Sales VPs ask me all the time whether sellers should utilize social media. The post How to Integrate Social Media Into Your Sales Strategy first appeared on Colleen Francis - The Sales Leader.

Media 107

Media Sales Account Management Sales Training 107

Engage Selling

FEBRUARY 24, 2018

Despite changes to our selling marketplace, too many sales professionals are rooted in beliefs about customer engagement that simply aren’t true. That’s why today, I’m going to dispel the three big sales engagement myths. Myth #1: Being on social media … Read More »

Sales 81

Sales Media Account Management Negotiation 81

Engage Selling

MAY 5, 2018

While I’d been invited to address their forum to talk about the sales process, what many of them really wanted to … Read More » Recently I was at a large gathering of CEOs: all sharp thinkers who want to see their companies grow.

Sales 75

Sales Account Management Sales Training Sales Leadership 75

Engage Selling

DECEMBER 30, 2017

So far in this series, we’ve looked at how you can apply the hard-earned wisdom of top sales professionals who thrive in crowded, commodity-driven markets and apply it to any organization—even yours. One method is to focus on rethinking the … Read More »

Organization 78

Organization Marketing Sales Account Management 78

Engage Selling

SEPTEMBER 27, 2019

few months ago, I was privileged to be invited to a seminar hosted by Gartner featuring a small group of top level thought leaders in sales. ????????????????????????????????? A There were about six of us around the table and we … Read More »

Sales 63

Sales Account Management Sales Training Sales Leadership 63

Engage Selling

APRIL 7, 2018

"Customer" used to be a one-size-fits-all word in sales. Either someone bought from you or they didn’t, and the steps you implemented to make a sale didn’t change all that much from one person to the next. It’s not like … Read More »

Sales 55

Sales Account Management Sales Training Sales Leadership 55

Engage Selling

MAY 19, 2018

Workshops and learning events can be the least effective—and for some, even the worst—places for your salespeople to get the training they need. I’ve worked directly with sales pros for a long … Read More » You heard that right. Now, let me explain.

Sales 59

Sales Account Management Sales Training Sales Leadership 59

Engage Selling

JUNE 2, 2018

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

Acquisition 54

Acquisition Marketing Sales Account Management 54

Engage Selling

APRIL 21, 2018

Technology in sales is not a solution to a problem. It’s a means of solving a problem, and it hinges critically on how well you apply it as one part of your revenue generation system. Do it wrong and you’re … Read More »

Sales 54

Sales Account Management Sales Training Sales Leadership 54

Engage Selling

FEBRUARY 10, 2018

You know how it goes. You’re having a hectic week of client meetings or at a tradeshow and things begin to slide in the self-care department. Eat a greasy meal here, pull a late night there, and then load up … Read More »

Meetings 54

Meetings Account Management Negotiation Sales Training 54

Engage Selling

AUGUST 12, 2017

Yet, despite having the ability to customize products and include clients in the sales process, there was often a barrier that made buyers feel … Read More » Strong partnerships between sellers and buyers were once considered the key to success in the marketplace.

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

OCTOBER 21, 2017

Most sales people use boring, outdated voice and email methods, which leave … Read More » No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back.

Sales 54

Sales Account Management Negotiation Sales Training 54

Engage Selling

JULY 15, 2017

In my last article, I talked about the importance of being able to anticipate lost customers as part of having a healthy growth strategy for your business. That included a case study that identified several loss triggers. Now, using that … Read More »

Account Management 48

Account Management Negotiation Sales Training Sales Leadership 48

Engage Selling

JULY 1, 2017

You can’t grow your business unless you are first able to predict losses. That’s not done with guesswork. It means having a reliable system to accurately forecast when clients are going to leave, so you can take steps either to … Read More »

Account Management 48

Account Management Negotiation Sales Training Sales Leadership 48

Engage Selling

SEPTEMBER 23, 2017

It’s the worst question in sales and marketing today: How do I get better at cold calling? Here are the better questions to ask: Why do sales teams … Read More » Spoiler alert: Cold calling is dead. Stop wasting your time with it.

Marketing 54

Marketing Sales Account Management Negotiation 54

Engage Selling

MARCH 24, 2018

Two of the toughest problems that salespeople struggle with are knowing when to recognize a deal is stuck, and understanding what needs to be done next. Stuck deals aren’t just ones that haven’t closed yet. They’re the ones that have … Read More »

Negotiation 48

Negotiation Account Management Sales Training Sales Leadership 48

Engage Selling

MARCH 10, 2018

As a sales strategist, I regularly remind people that there’s a fine line between persistence and stalking. Persistence today takes form through engagement online. Get engagement right today and you exceed your goals. Get it wrong and buyers disconnect, block … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

JANUARY 27, 2018

We all know the marketplace has changed dramatically in the last five years, including how, what, where and when people buy. We see proof every day that businesses are increasingly being driven by the connection economy. We’ve all had to … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

JANUARY 13, 2018

There are three methods that you can choose from to emulate stand-out sellers—even in crowded markets where products or services are hard to distinguish from each other. First, you can focus on your product: creating new premium lines, being choosy … Read More »

Marketing 48

Marketing Account Management Negotiation Sales Training 48

Engage Selling

DECEMBER 16, 2017

Top-ranked sellers who work in crowded markets—especially in industries where the products or services are commodities or hard to distinguish from each other—can teach you a lot about how to be a stand-out sales performer. They show you that anything … Read More »

Marketing 48

Marketing Sales Account Management Negotiation 48

Engage Selling

DECEMBER 2, 2017

Do more: it’s an expectation imposed on sales reps constantly. Every year, quotas go up, KPIs get revised and the number of people that need to be served keeps climbing. And… it’s happening in a selling market that’s changing faster … Read More »

Sales 48

Sales Marketing Account Management Negotiation 48

Engage Selling

MARCH 11, 2017

This is the fifth of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog. You can check it out there along with content from other great authors… In this six-part series … Read More »

Sales Management 48

Sales Management Management Sales Account Management 48

Engage Selling

NOVEMBER 18, 2017

In my previous article, I talked about why you must embrace your inner sales geek. Now, let’s talk about what happens next after you start working skillfully with the numbers that rule your sales pipeline Here are three case studies … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

NOVEMBER 4, 2017

You can be great at working with people, but unless you match that ability with being able to work skillfully with your numbers, you will not succeed in sales. The ones that rule your sales … Read More » And what are your numbers?

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

OCTOBER 7, 2017

Pop quiz: name me three companies who’ve mastered the art of sales acceleration today. You’d likely pick giant performers. Answers might include Apple, SAP and Salesforce. Or maybe exciting newer companies like Shopify, FAEF, YOUi Labs Inc., and Kinnser Software. … Read More »

Software 48

Software Software Sales Account Management 48

Engage Selling

SEPTEMBER 9, 2017

I talk often about a new performance-management culture taking hold in the today’s B2All marketplace. To meet that challenge, not only must selling skills change, leadership skills must evolve, too. Your sales manager’s number-one job now is to teach and … Read More »

Leadership 48

Leadership Sales Management Meetings Management 48

Engage Selling

AUGUST 26, 2017

When you’re part of an organization whose sales team is spread out over a large territory, it’s easy to lose touch with what’s happening on the front lines, where staff work directly with prospects and customers. Your sales managers are … Read More »

Sales Management 48

Sales Management Management Sales Organization 48

Engage Selling

JULY 29, 2017

One of the big mistakes I see in sales today—at all levels within an organization—is the belief that coaching and training are owed to us. Don’t get me wrong: both are wise investments for employers to make in their people, … Read More »

Organization 48

Organization Sales Account Management Negotiation 48

Engage Selling

JUNE 17, 2017

In my previous article, I reviewed the first three key steps to improving the revenue-generating capacity of your business by building your own inside track for sales. To complete your plan for success, here are the remaining 3 steps… 4. … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

JUNE 3, 2017

Improving the revenue-generating capacity of your business hinges on accelerated sales. The secret to achieving this: build your own inside track for sales. The more you sell in less time, the faster you grow. Create your own advantages, working within … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

MAY 20, 2017

We’re now more than one generation deep into a Digital Revolution: one that is every bit as profound as the Industrial Revolution that preceded it, and we are still learning as we go about how these changes are influencing the … Read More »

Digitalization 48

Digitalization Sales Account Management Negotiation 48

Engage Selling

APRIL 22, 2017

It teaches valuable insights I apply to my professional work, including how I coach sales leaders on revenue acceleration. Sometimes we must repeat a lesson a few times to learn it well. Running is like that for me. On the … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

APRIL 8, 2017

“How do I find time so I can be more productive?” ” I hear that question often, but never with a satisfying answer. Because you can’t find or make more time. It’s our most precious, non-renewable resource. It’s the only … Read More »

Account Management 48

Account Management Negotiation Sales Training Sales Leadership 48

Engage Selling

MARCH 25, 2017

This is the sixth of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog. You can check it out there along with content from other great authors… Conventional wisdom says the … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48

Engage Selling

FEBRUARY 25, 2017

This is the fourth of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog. You can check it out there along with content from other great authors… So far in this … Read More »

Sales 48

Sales Account Management Negotiation Sales Training 48