Account marketing Acquisition Facilitation Stakeholders 
Red Star Kim
APRIL 12, 2023
Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage).
Red Star Kim
NOVEMBER 18, 2022
With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.
Flevy
MARCH 20, 2024
They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Enhanced Revenue Streams : The framework opens up new avenues for revenue generation, both by optimizing internal operations and by creating value-added offerings for external stakeholders.
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