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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. Sustain momentum.

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

Marketing Contribution Agreement. The senior leadership of marketing and sales must sit down and agree on how to define ‘marketing contribution’ for your business. It’s common for sales leaders to ask marketing to focus in this area. Marketing should be engaged in existing customer upsell & cross-sell.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Ethical Leadership : Promotes a culture of responsibility and ethical consideration in AI usage, enhancing brand reputation and customer trust. Innovative Growth : Stimulates business model innovation, allowing organizations to explore new markets, products, and services enabled by AI technologies.