Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned. the bricks and mortar).

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

JUNE 15, 2023

Nexis – LexisNexis UK Business Solutions This post includes a list of research agencies and consultancies specialising in professional services Client satisfaction benchmarks – How do you measure up?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SBI Growth

MAY 1, 2013

We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. Marketing Operations. Product Marketing. Loyalty Marketing.

Marketing 118

Marketing Account marketing Leadership Sales Leadership 118

Red Star Kim

NOVEMBER 17, 2023

Addleshaw Goddard (lawyers) – Brand campaign An article in Marketing Week reports that the firm never ran a brand campaign pre-2021. Prior to 2019 there were no marketing analytics in place. The firm had never worked with a creative agency or run a digital marketing campaign. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130