Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. After two years online, you could feel the excitement of being face-to-face with 150 people in the familiar TUC Conference Centre in London’s West End. Previous conference reports. Implement strategy.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

DECEMBER 18, 2023

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team? Some think about a centralised or decentralised approach to strategy.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

NOVEMBER 17, 2023

There were launches of new products and multilingual operations in five overseas markets. The first B2B thought leadership campaign “Poets” achieved 3.2m Both survey and interviews were compiled into a report which was presented at a partner conference with themes for break outs. Over past two years, firm enjoyed 25.3%

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

DECEMBER 19, 2023

At the centre of the campaign was detailed thought leadership – a two-part survey (100+ respondents from insurers, brokers and reinsurers to a questionnaire and in-depth interviews with insurance industry leaders) jointly designed with leading reinsurance trade title Insurance Day.

Media 130

Media Insurance Marketing Emotional Intelligence 130