ProlifIQ

MARCH 30, 2023

Once you’ve documented the key players in an organization you can begin to prospect and market to other business units. Use the business overview to communicate the challenges and goals that other teams have and how you can help them. Key account managers should drive this.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Red Star Kim

APRIL 17, 2023

Delegate aims, poll results and discussion points Delegate aims Opening a new office in the City so need to generate new relationships Raise our profile Supporting partners Build business development skills in junior team members Extend network Expand referrer base Develop a pursuit and communications plan to “love bomb” 2 – 3 target referrers Generate (..)

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

NOVEMBER 17, 2023

There were launches of new products and multilingual operations in five overseas markets. The first B2B thought leadership campaign “Poets” achieved 3.2m Two of Britain’s leading communication specialists are to build a brand-new specialist reputation consultancy. Over past two years, firm enjoyed 25.3%

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Flevy

MARCH 20, 2024

It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

JUNE 15, 2023

Selling Basics – Detectives and DMUs (Video) and recommended books (kimtasso.com) 0% 0% 25% 0% 33% 33% 8% 0% 0% 0% Which of the following do you use to support implementation (multiple choice) 80% M&BD as part of the key client teams 70% Dedicated KAM/ABM meetings 60% Regular internal communications 50% Fee-earner skills training 50% KAM/ABM information (..)

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

MARCH 18, 2019

Key accounts don't usually buy off-the-shelf: They want a custom blend of products and services tailored to their needs. A KAM needs leadership abilities to guide her team members (which might include a salesperson, marketer, technical support, implementation and/or onboarding specialist). Orchestrate and Execute.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Red Star Kim

AUGUST 31, 2023

Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

MARCH 7, 2023

Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

DECEMBER 19, 2023

At the centre of the campaign was detailed thought leadership – a two-part survey (100+ respondents from insurers, brokers and reinsurers to a questionnaire and in-depth interviews with insurance industry leaders) jointly designed with leading reinsurance trade title Insurance Day.

Media 130

Media Insurance Marketing Emotional Intelligence 130