Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

OCTOBER 16, 2023

10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!) Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

APRIL 12, 2023

How can I be proactive when we are just trying to keep our head above water with constant pitch/event requests. Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. In my first week, the week before Christmas, I worked on four pitches.

Media 130

Media Marketing B2C Stakeholders 130

Arpedio

MAY 30, 2022

Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. It’s an event for everyone interested in growing profitably with their company’s most strategic customers. Takeaway #2 - We are Storytellers.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

DECEMBER 2, 2022

Digital skills. Account management and selling skills. It would probably be beneficial to revisit some of the marketing theories I studied at university and use them as the basis for structuring and selling future BD and marketing campaigns to fee earners. Events support. Understanding of ESG and D&I.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

AUGUST 31, 2023

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. This improved the effectiveness of networking events. The firm has a sector focus on health/social care, emergency services and housing. The firm achieved 11% growth (year end April) taking revenue to £56 million.

Marketing 130

Marketing Leadership Government Logistics 130