Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Describe what is involved in campaign development and the sequence of events.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 5, 2023

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Marketing, Automation & Email Platform | Mailchimp was used by some.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

OCTOBER 16, 2023

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. This post adds to the learning resources from the session.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

AUGUST 31, 2023

Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

NOVEMBER 18, 2022

The event took place on September 29 th 2022. Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event. Implement strategy. Sustain momentum. Closing thoughts.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Hubspot Sales

MARCH 18, 2019

These accounts make up the majority of the business' income. To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127