Account marketing Facilitation Meetings Stakeholders 
Red Star Kim
FEBRUARY 14, 2023
What is the marketing consultant’s approach from the first meeting? Who else has the marketing consultant worked with? Are they certified as marketing experts? Are they trained on the latest marketing techniques, tools and technologies on a monthly basis? How much do you value strategy in the equation?
ProlifIQ
MARCH 30, 2023
Strategic Account Planning is a strategic process sales teams use to increase the likelihood of winning, retaining, and growing critical accounts, to maximize the long-term revenue of an account. An account plan should be interactive and a living, breathing document used as a framework for the account.
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Red Star Kim
NOVEMBER 18, 2022
Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. There was a buzz in the air over the sea of familiar faces that was punctuated by plenty of new ones. Closing thoughts.
Red Star Kim
APRIL 12, 2023
Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management.
Flevy
MARCH 20, 2024
They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. Risk Management : Scenario analysis and tailored governance models help anticipate future challenges and adapt strategies proactively, reducing the risk of digital initiatives failing to meet their objectives.
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