Red Star Kim

FEBRUARY 14, 2023

To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? What do fee-earners expect from M&BD? Psychological safety and the importance of this in projects (see A general law of interpersonal relationships?

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

JUNE 27, 2023

69% said they did risk management but not sufficiently while 25% said there was no risk management at present. How to Write a Project Scope in 3 Key Steps – Optimizely Risk management Only 6% of the delegates felt that their firms did risk management in campaigns and projects well. What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

AUGUST 31, 2023

Capsticks (lawyers) – Four pillars of strategy The three-office firm’s third five-year plan was presented during a “Quarterly tea break” to over 600 staff (74 partners). There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. The client perspective is also crucial.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

NOVEMBER 18, 2022

So I was disappointed that health issues prevented her from presenting. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Hubspot Sales

MARCH 18, 2019

Key accounts are 60 to 70% likelier to close than new ones, plus spend 33% more on average. According to the Harvard Business Review , customer satisfaction increases 20% within a few years of starting a key account management program. Profits and revenue, meanwhile, can increase by 15%. Key Account Management Strategy.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

Arpedio

MAY 30, 2022

Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. It’s an event for everyone interested in growing profitably with their company’s most strategic customers. Takeaway #2 - We are Storytellers.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52