ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

JANUARY 5, 2024

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Account Manager Tips

MARCH 23, 2021

Are they expanding through acquisition? Harmony Score clients based on how well they fit your solution, your culture and your business strategy. It's exciting stuff with unlimited potential and the reason why you should look beyond volume to identify key accounts to create long-term business growth.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

ProlifIQ

AUGUST 17, 2023

Creating an ‘Expand’ Strategy: To drive expansion effectively, businesses need a well-crafted expand strategy. According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Arpedio

JULY 12, 2023

Measure the effectiveness of your ABM strategy Under traditional marketing methods, success is typically assessed by examining metrics such as the overall customer count, the number of booked demos, the cost per acquisition, and the total number of leads. Focal Point : ABM and ABS have distinct primary focuses.

Marketing 52

Marketing Advertising Decision-making Communication 52

Janek Performance Group: Account Planning

AUGUST 4, 2021

Coach to communication skills. The single most important skill set to have as a strategic account manager is communication. In fact, if you’re just building your strategic account division, one option worth pursuing is to make your best communicators your initial managers and work on building up the other skill sets later.

Account Management 40

Account Management Management Communication Stakeholders 40

SmartKarrot

JUNE 22, 2021

Maintain high customer satisfaction and own upsell opportunities to drive new business growth through greater advocacy. Identify potential issues with each client and work cross-functionally with Business Development and Recruiting Teams to take timely and effective action to resolve them.

Customer Success 10

Customer Success Acquisition Client Relationships Facilitation 10