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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. These communication opportunities are key to personalized, targeted connections.

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Go Beyond Random Acts of Co-Sell

PartnerTap

And I’ve championed it in the startup world as an investor, board member, and adviser to B2B SaaS startups. Account mapping should not be the core activity at annual and quarterly partner planning meetings. Today, we’re seeing co-selling move into the mainstream.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget. Michael Cotoia, CEO, TechTarget.

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Seismic Named SIIA Business Technology Product CODiE Award Winner for Best Sales Enablement Platform

SBI

The prestigious CODiE Awards recognize the companies producing the most innovative businesses technology products across the country, and around the world. The CODiE Awards have long recognized the most innovative high-impact products in the market and the 2019 winners continue this grand tradition,” said Jeff Joseph, SIIA President. “We

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DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

SBI

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Designed to be the single source of B2B data truth for sales and marketing professionals, the new platform offers a suite of software tools coupled with unrivaled data coverage, accuracy and depth. Company Contact.

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Showpad Secures $70 Million in Series D Funding

SBI

Showpad , the leading sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal.

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DiscoverOrg Acquires ZoomInfo

SBI

The two companies are coming together to provide sales, marketing, and recruiting professionals access to the most trusted and comprehensive B2B data available in the market. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity, and depth.”. John Donlon, Sr. VANCOUVER, Wash.,