SmartKarrot

MAY 12, 2023

Relationship Mapping and Planning Once the key accounts have been identified, it is crucial to understand the decision-makers and influencers within each account. This process helps develop a strategic engagement plan focusing on nurturing and deepening these relationships.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Arpedio

JANUARY 5, 2024

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

JANUARY 4, 2024

As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively. Prepare to unlock the intricacies of account mapping and embark on a path to unmatched sales proficiency. Why does account mapping matter so much for sales teams?

B2B 52

B2B Sales Decision-making CRM 52

Arpedio

MARCH 6, 2024

Understanding Account Management In the realm of business, account management stands as a cornerstone function responsible for nurturing and overseeing client relationships. At its essence, account management goes beyond mere transactional interactions; it encompasses a holistic approach to client engagement.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Arpedio

OCTOBER 17, 2023

Role-specific assessments: Use role-specific assessments or case studies to evaluate a candidate’s ability to manage accounts, make strategic decisions, and communicate effectively. Team communication: Encourage open and honest communication within the team to address challenges collectively.

Account Management 52

Account Management Management Client Relationships Emotional Intelligence 52

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. He knows immediately who can best influence the decision he will need when he presents them with a great growth opportunity.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Arpedio

DECEMBER 19, 2023

Implement a Multi-channel Outreach Approach : Engage with your target accounts through multiple channels. The key is to be where your customers are and to communicate in a way that resonates with them. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders. Superior together.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Arpedio

OCTOBER 24, 2023

Innovation and growth: Recognizing opportunities can spark innovation and growth. Communication and alignment: SWOT analysis is a powerful communication tool. It helps align the perspectives of team members, stakeholders, and partners by providing a shared understanding of the current situation and goals.

Decision-making 52

Decision-making Account Management Prioritization Software 52

SmartKarrot

MAY 18, 2022

Drive quarterly review meetings with key accounts together with various different team members. Build and maintain client relationships at all levels through frequent meetings, trade shows, and continuous communication. Identify and engage with additional client contacts to support business growth.

Customer Success 19

Customer Success Customer Life Cycle Account Planning Client Relationships 19

DemandFarm

MAY 13, 2024

Enhance communication : Personalized communication is key to understanding and meeting customer needs. From account history to contact details and transaction records, you have everything at one place for easy access across teams for all stakeholders. This initial assessment will provide a clear benchmark for improvement.

Account Planning 52

Account Planning Key Account Management Client Relationships Communication 52

SmartKarrot

JUNE 22, 2021

Maintain high customer satisfaction and own upsell opportunities to drive new business growth through greater advocacy. Identify potential issues with each client and work cross-functionally with Business Development and Recruiting Teams to take timely and effective action to resolve them.

Customer Success 10

Customer Success Acquisition Client Relationships Facilitation 10

SmartKarrot

JULY 22, 2021

Develop key relationships with customer contacts ranging from daily users to executive stakeholders. Manage and foster relationships with publisher account teams. Own the team retainment & growth including executive reporting and account planning.

Customer Success 10

Customer Success Onboarding Client Onboarding Publishing 10

ProlifIQ

AUGUST 17, 2023

Multi-Threading: Forrester highlights that multi-threading can significantly impact sales success, with an 82% win rate when multiple stakeholders are involved. Facilitating Smoother Expansion: Involving multiple stakeholders in expansion discussions increases the chances of obtaining buy-in and support for new initiatives.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Arpedio

JULY 12, 2023

You can think of it like this: Marketing creates the initial demand and interest after which account-based selling activities take over to build relationships, engagement and consensus among the stakeholders involved in the buying decision. Focal Point : ABM and ABS have distinct primary focuses.

Marketing 52

Marketing Advertising Decision-making Communication 52

SmartKarrot

SEPTEMBER 30, 2021

Reduce churn and drive new business growth through greater advocacy and reference ability. Define and optimize customer lifecycle by driving programs and initiatives to improve engagement approaches based on customer segmentation and leading a culture of continuous improvement, renewal forecasting, and account opportunities.

Customer Success 3

Customer Success Insurance Account Planning Stakeholders 3

Janek Performance Group: Account Planning

AUGUST 4, 2021

Coach to communication skills. The single most important skill set to have as a strategic account manager is communication. In fact, if you’re just building your strategic account division, one option worth pursuing is to make your best communicators your initial managers and work on building up the other skill sets later.

Account Management 40

Account Management Management Communication Stakeholders 40