Upland

JANUARY 29, 2024

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Janek Performance Group: Account Planning

OCTOBER 25, 2023

When selling to existing customers, 56 percent achieve win rates greater than 50 percent. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Plus, with account planning, 74 percent see increased win rates.

Account Planning 52

Account Planning Decision-making Communication B2B 52

Strategic Account Management Association

JULY 13, 2021

When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement. They can provide change management, business processes and a strategic account toolbox for an aligned way of working. 4: Creating Customer-centric Curricula.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Arpedio

APRIL 30, 2024

Understanding Value Selling In today’s competitive business landscape, value-based selling has emerged as a game-changing approach for driving sales success. So, what sets value-based selling apart? By addressing these pain points effectively, you can tailor your value proposition to meet their specific needs.

Value Selling 52

Value Selling Value Proposition Negotiation Decision-making 52

Arpedio

MARCH 26, 2024

Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. Customer Profiling: Conducting research to understand the needs, preferences, pain points, and buying behaviors of target customers.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

SBI

JULY 1, 2020

Customer revenue optimization (CRO) is achieved through the processes and enabling technologies that help organizations identify the optimal path to revenue growth and enable them to capture and realize that revenue predictably and at a lower cost of sales. Deepen Customer Insights.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. For example, at one point in the journey, the customer may be ambivalent or frustrated.

Marketing 52

Marketing Suppliers Investors Account Planning 52