Upland
JANUARY 29, 2024
Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.
Janek Performance Group: Account Planning
OCTOBER 25, 2023
When selling to existing customers, 56 percent achieve win rates greater than 50 percent. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Plus, with account planning, 74 percent see increased win rates.
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Strategic Account Management Association
OCTOBER 26, 2021
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Adapting our corporate behaviors to fit the customer context.
Strategic Account Management Association
JULY 13, 2021
When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement. The more the marketplace is integrated and features complex customers, the more they will need to move from a transactional sales model to a strategic account management business model.
Arpedio
APRIL 30, 2024
Get started today Identifying Customer Value In order to succeed in sales, it is crucial to identify and understand the customer’s pain points. By addressing these pain points effectively, you can tailor your value proposition to meet their specific needs.
SBI
JULY 1, 2020
Customer revenue optimization (CRO) is achieved through the processes and enabling technologies that help organizations identify the optimal path to revenue growth and enable them to capture and realize that revenue predictably and at a lower cost of sales. Deepen Customer Insights.
Cosawi
FEBRUARY 27, 2023
As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. For example, at one point in the journey, the customer may be ambivalent or frustrated.
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