The Chapman Group

AUGUST 23, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. These are often the top achievers in the organization.

Account Management 78

Account Management Management Value Proposition Account Planning 78

Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Contribute to, and have accountability for, the account plan.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Revegy

NOVEMBER 8, 2018

Your strategic account planning process is integral to optimizing revenue in your largest accounts. What is Strategic Account Planning? Before we dive into account planning best practices, let’s all get on the same page about account planning. Organizational alignment.

Account Planning 56

Account Planning Global Accounts Acquisition Account Development 56

SmartKarrot

JANUARY 21, 2021

Role: Senior Director, Customer Success Enablement Location: Salt Lake City, UT, US Organization: Workday As a Senior Director of Customer Success, you will partner with Customer Success field leadership to influence Workday’s Customer Success strategy, program approach, and execution. Apply here: [link].

Customer Success 10

Customer Success Global Accounts Leadership Account Planning 10

Revegy

JANUARY 5, 2021

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection. Global Account Management.

Account Management 105

Account Management Global Accounts Management Account Planning 105

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. AI tools to augment the SAM might include: Integration of AI in the sales process to streamline and optimize. White spot analysis to identify gaps in the account approach.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Revegy

JANUARY 5, 2021

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection. Global Account Management.

Account Management 52

Account Management Global Accounts Management Account Planning 52