KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Business Reviews in an Account Management context. Business Reviews in a Key Account Management context. This may vary depending on the type of business.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

The Chapman Group

AUGUST 23, 2020

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). External business reviews with top level executives of our accounts.

Account Management 78

Account Management Management Value Proposition Account Planning 78

Cosawi

FEBRUARY 29, 2020

Leveraging the full power (art AND science) of their function while tapping into the mindset of a scientist, marketers can analyze data to pinpoint opportunities to advance account plans and engage with customers. She writes and is published in journals like Journal of Sales Transformation, Velocity, and others on these topics.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Revegy

NOVEMBER 8, 2018

Your strategic account planning process is integral to optimizing revenue in your largest accounts. What is Strategic Account Planning? Before we dive into account planning best practices, let’s all get on the same page about account planning. Organizational alignment.

Account Planning 56

Account Planning Global Accounts Acquisition Account Development 56

Cosawi

DECEMBER 28, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Stay informed on the account through an established strategic account process. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Revegy

JANUARY 5, 2021

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection. Global Account Management.

Account Management 105

Account Management Global Accounts Management Account Planning 105

SmartKarrot

JANUARY 21, 2021

Act as an advisor to our Customer Success leaders and act as a link between Customer Success and other teams within Workday such as Sales, Business Technology, Marketing, and Services. Work directly with customers in the region and be a key contributor to continuously improving the global CS practice. Apply here: [link].

Customer Success 10

Customer Success Global Accounts Leadership Account Planning 10

Revegy

JANUARY 5, 2021

SiriusDecisions defines account-based models , or account management, as representations of a strategic approach that align resources against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales/partners. Key Account Selection. Global Account Management.

Account Management 52

Account Management Global Accounts Management Account Planning 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. AI tools to augment the SAM might include: Integration of AI in the sales process to streamline and optimize. White spot analysis to identify gaps in the account approach.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52