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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

In addition to this, many experts like Professor Steve Kempster, co-author of “Good Dividends: Responsible Leadership of Business Purpose,” claim that you cannot become a sustainable company without having purposeful leadership at the top. Suppliers that do not pass the minimum tests will not make it to final selection.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management to the rescue! What is key account management? Innovation.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

How Aggreko gained complete transparency into the health of their accounts. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. ARPEDIO Account Planning & Relationship Mapping. ? ARPEDIO Account Planning.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

How Aggreko gained complete transparency into the health of their accounts. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. ARPEDIO Account Planning & Relationship Mapping. ? ARPEDIO Account Planning.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.