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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management to the rescue! What is key account management? The answer?

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How Cytiva Transformed Account Planning with Salesforce Anywhere

Quip

Now part of Danaher Corporation , Cytiva is a leading supplier of technologies and services for the development and manufacture of therapeutics. He shared with us his company’s experience rolling out Salesforce Anywhere for account planning. Why Salesforce Anywhere for account planning?

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

It might be operational, financial, or technical, or have to do with markets, competitors, partners, suppliers, or even their own customers. A pressure might be… Losing market share to a competitor Supplier costs rising Insufficient revenue. Have there been any recent changes in executive leadership?

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The Six Critical Ingredients for the Best Account Plan Ever

Revegy

Are your account plans helping your teams meet their quotas or are they missing the mark? Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. 1) Figure Out Who Matters with Relationship Maps.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

How Aggreko gained complete transparency into the health of their accounts. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. ARPEDIO Account Planning & Relationship Mapping. ? ARPEDIO Account Planning.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

How Aggreko gained complete transparency into the health of their accounts. Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. ARPEDIO Account Planning & Relationship Mapping. ? ARPEDIO Account Planning.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.