Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management
DemandFarm
JULY 26, 2023
Lack of Personalization and Tailored Strategies Even as you classify and tag your accounts in different categories, it’s important to remember that you are dealing with people. They include buyers, managers, and senior decision-makers. Your key clients need to be assured of potential returns before making any major investments.
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