The Business Review: a modern classic, so important also during difficult times
KAM With Passion
NOVEMBER 11, 2020
As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in a Key Account Management context.
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