Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The first B2B thought leadership campaign “Poets” achieved 3.2m

Marketing 130

Marketing Key Account Management Innovation Account Management 130

KAMCast

JULY 8, 2021

We are partnering with the event hosts to bring you fresh conversations with innovative, expert KAM voices straight from KAMCon. Chris is also the community manager and founder at SalesStack , an online community for emerging B2B SaaS leaders to exchange and test new ideas.

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Account Manager Tips

SEPTEMBER 7, 2022

Even when they do deliver something innovative, it's not for long. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Bain B2B Elements of Value.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Account Manager Tips

MARCH 23, 2021

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. The buying decision is already taken, when the B2B buyer contacts sales.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

KAM With Passion

MARCH 17, 2022

Account Management & Delivery. Key Account Management. A close look at the world of complex B2B sales shows that in best-of-class organisations, the reality is much different: marketing and sales are both involved during the whole sales cycle. The Key Account Management Capability.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in a Key Account Management context.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

DemandFarm

MAY 25, 2023

A digital mindset is an approach to thinking that focuses on embracing change, adapting to new technologies, and constantly seeking innovative ways to solve problems and improve business processes. Effective Key Account Management involves building strong relationships, understanding customer needs, and delivering exceptional service.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy). How many do you know?).

Finance 130

Finance Government Profitability Banking 130

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Account Manager Tips

AUGUST 31, 2022

Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Bain B2B Elements of Value.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

JULY 6, 2022

I stumbled across a research paper on co-creating value in B2B systems and thought it'd make a good topic to chat with you about. Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. And why does it even matter? Clarify roles and tasks.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

QYMATIX

JULY 13, 2021

B2B sales intelligence – should you make or buy your tool? Business Intelligence (BI) was always critical in B2B sales. Sales intelligence is no longer just one additional software you can use in B2B. Sales Intelligence is a Game Changer in B2B. Now it has become essential. Make or buy BI for sales – How to decide?

B2B 52

B2B Artificial Intelligence e-Learning Sales 52

Arpedio

MAY 23, 2022

Attention all Sales enthusiasts and Key Account Managers! By integrating the MEDDIC sales methodology into our Opportunity Planning tool, you are now able to simplify even the most complex opportunity management processes without friction. Prev Previous post Account-Based Selling (ABS): Everything you need to know.

Key Account Management 52

Key Account Management Account Management B2B Innovation 52

Arpedio

OCTOBER 5, 2021

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Ulrik Monberg, CEO & Founder. +45 um@arpedio.com.

Account Management 52

Account Management Key Account Management B2B Innovation 52

Account Manager Tips

NOVEMBER 19, 2022

B2B elements of value Now I know KPIs aren't for everyone. For an alternative approach, check out the B2B Elements of Value Pyramid. Bain has organised 40 distinct kinds of value that B2B solutions provide customers into a pyramid with five levels. Innovation can't happen without experimentation. Will it scale? "We

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. But how can mid-market wholesalers and B2B companies keep up? The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust.

Management 52

Management Artificial Intelligence CRM Software 52

Arpedio

JUNE 9, 2022

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

Key Account Management 52

Key Account Management Account Management Sales B2B 52

Arpedio

JUNE 2, 2021

It’s safe to say that SAMA really went above and beyond this year to bring together the largest virtual, cross-industry community of innovators and decision makers focused on co-creating value with strategic and key customers. So where is the work of strategic and key account management headed? um@arpedio.com.

Account Management 84

Account Management B2B Innovation Decision-making 84

Arpedio

NOVEMBER 30, 2021

The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Arpedio

MAY 4, 2021

In short, the term Key Account Management can be summed up to ‘value creation’ for the customer. If you are a part of a sales/account management team, it is essential to have a thorough understanding of your client in order to improve the strategic relationship with them. Arpedio Org Chart in Salesforce.

Account Management 52

Account Management B2B Stakeholders Key Account Management 52

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. But how can mid-market wholesalers and B2B companies keep up? The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust.

Management 40

Management Artificial Intelligence CRM Software 40

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. And to discover White Space, White Space Analysis is the way to go. Contact us.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. And to discover White Space, White Space Analysis is the way to go. Contact us.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

DemandFarm

JULY 20, 2023

Powering Progress: The 30-60-90-Day Blueprint for Key Account Excellence The 30-60-90-Day Blueprint: Your Path to Key Account Success Your Guide to Key Account Excellence. In the world of B2B sales, success is all about relationships. This ensures a holistic approach to Key Account Management.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Hubspot Sales

SEPTEMBER 11, 2018

Of all the questions we receive at Gartner’s Sales practice, some of the toughest and most frequent revolve around key account management. “ How do we build a successful key account management program? ”. “ How do find effective key account managers (KAMs)? ”. “ If not, what’s the point?

Key Account Management 67

Key Account Management Suppliers Account Management B2B 67

Arpedio

OCTOBER 21, 2021

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Next post Key takeaways from SAMA Global Summit 2021?

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Ulrik Monberg, CEO & Founder. +45 um@arpedio.com.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Showpad

MARCH 17, 2021

Forrester B2B Summit, North America. Forrester’s B2B Summit leverages the insights, analysis and experience of the brightest B2B minds to spark your curiosity, shape your strategy and fuel double-digit business growth. Guest speakers will share details behind their innovative ideas to help inspire your next move in enablement.

Sales 52

Sales B2B Virtual Selling Key Account Management 52

Account Manager Tips

AUGUST 10, 2021

84% of B2B decision-makers start the buying process with a referral. But, for B2B companies, it falls to the sales team or the key account management team to ask. quality, size, innovation). They're a cheap way to attract qualified leads that are a good fit for your business. Why are referrals so powerful?

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

QYMATIX

JULY 6, 2021

Predictive Sales Analytics helps increase customer lifetime value in B2B distribution. New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Also, improvements in the B2B e-commerce experience renders customers more inclined to buy online.

Software 40

Software Software Artificial Intelligence Manufacturing 40

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes! Angus Robertson.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

JUNE 16, 2022

As a salesperson you want to have a smooth and seamless relationship with your customer, and effective sales opportunity management allows you to do exactly that – by better understanding your clients, and thus allowing you to prioritize your interactions with them based on their potential. What are the benefits of pipeline management?

Account Planning 52

Account Planning Account Management B2B Prioritization 52

Arpedio

NOVEMBER 23, 2021

Secondly, Anders emphasizes that the importance of account reviews needs to be anchored throughout the executive management team. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Anders Gyldenløve Pedersen, VP of Sales. +45 45 30 93 42 09.

Account Management 52

Account Management B2B CRM Prioritization 52

Arpedio

NOVEMBER 23, 2021

Secondly, Anders emphasizes that the importance of account reviews needs to be anchored throughout the executive management team. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Anders Gyldenløve Pedersen, VP of Sales. +45 45 30 93 42 09.

Account Management 52

Account Management B2B CRM Prioritization 52