DemandFarm

MAY 25, 2023

A digital mindset is an approach to thinking that focuses on embracing change, adapting to new technologies, and constantly seeking innovative ways to solve problems and improve business processes. Let’s explore how a digital mindset is powering the next wave of growth in account management and its subsequent impact on sales enablement.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

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Account Management Management Account Planning Stakeholders 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Account Manager Tips

MARCH 23, 2021

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in an Account Management context.

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Key Account Management Suppliers Account Management Account Planning 130

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy). How many do you know?).

Finance 130

Finance Government Profitability Banking 130

Arpedio

MAY 23, 2022

Attention all Sales enthusiasts and Key Account Managers! By integrating the MEDDIC sales methodology into our Opportunity Planning tool, you are now able to simplify even the most complex opportunity management processes without friction. Prev Previous post Account-Based Selling (ABS): Everything you need to know.

Key Account Management 52

Key Account Management Account Management B2B Innovation 52

Arpedio

OCTOBER 5, 2021

Watch or re-watch our LinkedIn Live focusing on how Strategic Account Management increases sales velocity for European Enterprises. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. LinkedIn Live: SAMA Looks to Europe. ? Back to blog.

Account Management 52

Account Management Key Account Management B2B Innovation 52

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. The buying decision is already taken, when the B2B buyer contacts sales.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Arpedio

JUNE 9, 2022

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

Key Account Management 52

Key Account Management Account Management Sales B2B 52

Arpedio

NOVEMBER 30, 2021

The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

QYMATIX

JULY 13, 2021

B2B sales intelligence – should you make or buy your tool? Business Intelligence (BI) was always critical in B2B sales. Sales intelligence is no longer just one additional software you can use in B2B. Sales Intelligence is a Game Changer in B2B. Now it has become essential. Make or buy BI for sales – How to decide?

B2B 52

B2B Artificial Intelligence e-Learning Sales 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Fully integrate your account planning with Salesforce.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Fully integrate your account planning with Salesforce.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. But how can mid-market wholesalers and B2B companies keep up? The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust.

Management 52

Management Artificial Intelligence CRM Software 52

Account Manager Tips

NOVEMBER 19, 2022

B2B elements of value Now I know KPIs aren't for everyone. For an alternative approach, check out the B2B Elements of Value Pyramid. Bain has organised 40 distinct kinds of value that B2B solutions provide customers into a pyramid with five levels. Innovation can't happen without experimentation. Will it scale? "We

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Arpedio

OCTOBER 21, 2021

With ARPEDIO’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Daniel Kallestrup. um@arpedio.com.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

With Arpedio’s opportunity management and account management tool , you can qualify and assess your relationship strategies with your stakeholders. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Daniel Kallestrup. um@arpedio.com.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Hubspot Sales

SEPTEMBER 11, 2018

Of all the questions we receive at Gartner’s Sales practice, some of the toughest and most frequent revolve around key account management. “ How do we build a successful key account management program? ”. “ How do find effective key account managers (KAMs)? ”. “ If not, what’s the point?

Key Account Management 69

Key Account Management Suppliers Account Management B2B 69

Account Manager Tips

AUGUST 10, 2021

84% of B2B decision-makers start the buying process with a referral. But, for B2B companies, it falls to the sales team or the key account management team to ask. Warwick Brown // Account Manager Tips. quality, size, innovation). Why are referrals so powerful? Reputation. Reciprocity.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

DemandFarm

JULY 20, 2023

Powering Progress: The 30-60-90-Day Blueprint for Key Account Excellence The 30-60-90-Day Blueprint: Your Path to Key Account Success Your Guide to Key Account Excellence. In the world of B2B sales, success is all about relationships. This ensures a holistic approach to Key Account Management.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes!

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. But how can mid-market wholesalers and B2B companies keep up? The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust.

Management 40

Management Artificial Intelligence CRM Software 40

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Shockingly, just over 20% of B2B companies consistently measure and act on insights from customer experience.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Showpad

MARCH 17, 2021

Forrester B2B Summit, North America. Forrester’s B2B Summit leverages the insights, analysis and experience of the brightest B2B minds to spark your curiosity, shape your strategy and fuel double-digit business growth. Guest speakers will share details behind their innovative ideas to help inspire your next move in enablement.

Sales 52

Sales B2B Virtual Selling Key Account Management 52

Arpedio

DECEMBER 22, 2021

Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world. Biggest challenges that SAMs faced in 2021 and key takeaways relative to these challenges. Harvey Dunham.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

Ned has over 12 years of professional sales experience, 10 of which he has spent in healthcare sales, strategic account management and sales leadership working for Medtronic, the largest medical device company in the world. Biggest challenges that SAMs faced in 2021 and key takeaways relative to these challenges. Harvey Dunham.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

QYMATIX

JULY 6, 2021

Predictive Sales Analytics helps increase customer lifetime value in B2B distribution. New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Also, improvements in the B2B e-commerce experience renders customers more inclined to buy online.

Software 40

Software Software Artificial Intelligence Manufacturing 40

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The first B2B thought leadership campaign “Poets” achieved 3.2m

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. The six steps every serious customer leading B2B organisation must adopt to solve any stakeholder challenge and generate consistent results.

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Stakeholders Decision-making Shareholders Key Account Management 130

Red Star Kim

DECEMBER 5, 2023

Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications. Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Deep Insight

MARCH 10, 2020

DWF is also one of the most innovative legal firms, having been ranked 11th in Europe by the Financial Times. This new Key Account Programme will help DWF understand how each client feels about its relationship with the firm.” Deep-Insight is a leading European B2B Customer Experience (CX) company. ” **.

Acquisition 52

Acquisition Innovation B2B Customer Experience 52

DemandFarm

OCTOBER 12, 2023

MEDDIC MEDDIC is a B2B sales methodology that was developed by Jack Napoli and Dick Dunkel in the 1990s. This methodology can be particularly useful in cracking complex B2B deals that require more resources and take longer to materialize. When to use SPIN Selling?

Decision-making 52

Decision-making Sales B2B Key Account Management 52

Jermaine Edwards

APRIL 16, 2020

This can be seen in this simple innovation diagram: The world we’re in today is no longer about whether you can change or how fast the change is happening. Almost every B2B business took on ‘virtual or enhanced virtual delivery’ as a new adaptation. It’s now about how quickly or easily you can change.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130