Buying Groups – How to Navigate Complex Buyer Structures
Upland
FEBRUARY 17, 2023
Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. Here’s how to just that when working with buying groups. What is a Buying Group in B2B Sales?
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