Surfing The Video Wave of the Future
CoSell
JANUARY 23, 2021
In a recent McKinsey study, we’re seeing what many of us are also finding to be true: the majority of B2B companies have shifted their go-to-market sales model. Even more relevant to sales, is that digital interaction has shifted to videoconferencing, with an increase of 41%. Traditional in-person selling is down 52%.
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