article thumbnail

How You Can Align Marketing and Sales in an ABM World

SBI Growth

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

article thumbnail

Surfing The Video Wave of the Future

CoSell

In a recent McKinsey study, we’re seeing what many of us are also finding to be true: the majority of B2B companies have shifted their go-to-market sales model. Perhaps there are business mergers and acquisitions that are taking place in their world. How to keep things personal when connecting virtually with prospects and clients?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The ultimate guide to solution selling

PandaDoc

Probably the most popular approach to complex B2B sales, solution selling has been around for decades. Our cybersecurity services will protect your customers’ personal data, which means protecting you from lawsuits and fines. This implies a longer sales cycle, higher risk in case the deal falls through, and higher acquisition costs.

article thumbnail

How to Implement and Utilize an ABM Program to Maximize Potential

SBI Growth

Sangram is one of the 21 B2B influencers to watch by the B2B News Network. Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. And many in the audience know Sangram as the founder.

B2B 108
article thumbnail

SalesTech Video Review: TechTarget

SBI

With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new. Nasdaq: TTGT), announced the launch of IT Deal Alert Priority EngineTM: Brand Accelerator, to help B2B enterprises leverage real purchase intent.

article thumbnail

How Better Storytelling Generates More Revenue

SBI Growth

StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish. And Jim is the CEO of StoryDimensions.

B2B 98
article thumbnail

Reconstructing a Marketing Organization from Start to Finish

SBI Growth

Andrea is one of the top B2B revenue generating marketers. Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company.