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Surfing The Video Wave of the Future

CoSell

In a recent McKinsey study, we’re seeing what many of us are also finding to be true: the majority of B2B companies have shifted their go-to-market sales model. Perhaps there are business mergers and acquisitions that are taking place in their world. How to keep things personal when connecting virtually with prospects and clients?

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The ultimate guide to solution selling

PandaDoc

Probably the most popular approach to complex B2B sales, solution selling has been around for decades. Our cybersecurity services will protect your customers’ personal data, which means protecting you from lawsuits and fines. This implies a longer sales cycle, higher risk in case the deal falls through, and higher acquisition costs.

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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Software 100
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Transforming a Cloud Solution Provider by Being a Sales-Driven CEO

SBI Growth

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

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The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

SBI Growth

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.