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The Power of Ethos, Logos, and Pathos in Writing Promotional Copy

Strategic Communications

Example: “Our revolutionary software, endorsed by top cybersecurity analysts, provides the ultimate protection against online threats.” In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.

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Surfing The Video Wave of the Future

CoSell

In a recent McKinsey study, we’re seeing what many of us are also finding to be true: the majority of B2B companies have shifted their go-to-market sales model. Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. How to keep things personal when connecting virtually with prospects and clients?

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Example: A B2B logistics company can work closely with international clients to understand their specific needs and preferences. Example: A B2B manufacturing company can create a cross-functional team that includes sales, engineering and customer support representatives to work exclusively with their key accounts.

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The ultimate guide to solution selling

PandaDoc

Probably the most popular approach to complex B2B sales, solution selling has been around for decades. Our cybersecurity services will protect your customers’ personal data, which means protecting you from lawsuits and fines. It’s a valuable read for the modern B2B professional. However, since its founding, a lot has changed.

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The AI Framework for Business Transformation

OnStrategyHQ

How will you mitigate cybersecurity risks? Step 3: Establish AI governance structure to protect cybersecurity. Before you start developing ANY AI software development projects, prioritize your opportunities into this roadmap. How will you create an AI risk management framework? Individual and team productivity.

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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Software 100
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Adopting artificial intelligence in your sales process

PandaDoc

Sales enablement software remains vital for managing sales activities efficiently. AI tools complement such software through data-driven insights. Online B2B platforms employing sales enablement software can score leads not just based on interaction metrics like page views or downloads. They also used Wonderway.io