Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

ProlifIQ

JUNE 21, 2023

Additionally, an effective account plan identifies key stakeholders within the account, including decision-makers and influencers. Understanding the roles and priorities of these stakeholders allows sales representatives to engage with them strategically and build stronger relationships.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

SmartKarrot

JUNE 22, 2021

Role: Customer Success Director Location: Remote, United States Organization: Terminal As a Customer Success Director, you will lead client relationships to facilitate seamless onboarding, ensuring strong relationships and alignment of expectations through the entire customer lifecycle.

Customer Success 10

Customer Success Acquisition Client Relationships Facilitation 10

SmartKarrot

DECEMBER 11, 2020

If you are into customer success (CS) then you must already be knowing that the main goals of CS are to renew subscription and expand customer accounts. As a proficient technology provider, you should realize the importance of different stages in the customer journey. It simply means landing on the customer’s territory.

Customer Success 10

Customer Success Acquisition Value Proposition Stakeholders 10

Insightly

JULY 25, 2023

Ideal customer profiles are crucial for account-based marketing (ABM) and targeting enterprise customers, but a strong ICP also helps you hone any type of marketing campaign and optimize its targeting and messaging. As a business, it is critical to know what types of customers get the most value out of your products and services.

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

SmartKarrot

OCTOBER 12, 2022

A close look at the B2B customer account journey in a multi-stakeholder organization. To map the client journey, you must first comprehend the B2B customer account journey. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world.

B2B 10

B2B Onboarding Customer Success B2C 10