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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Sentiment and outlook are down year-on-year.

Marketing 130
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How to calculate ROI of CRM (& improve it too!)

Insightly

Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. The webinar was co-presented with online B2B growth community RevGenius. No one doubts that.

CRM 52
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

In addition to serving as the co-founder of startups like Viximo and Boundless Learning -- which were both acquired -- he also worked in venture capital (VC) as an entrepreneur-in-residence. You can also follow his insights on the blog for Reforge , his growth program creation business. Source: Science Buddies.