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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. Green belt situation example: Acquisition of a CRM system . Let’s look at a few typical B2B sales situations and match each of them with a judo belt.

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.

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The ultimate guide to solution selling

PandaDoc

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Procurement departments are better at determining the company’s needs. This implies a longer sales cycle, higher risk in case the deal falls through, and higher acquisition costs.

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The importance of follow-up in sales

PandaDoc

Granted, new business is always welcome, but standard sales training doesn’t always emphasize the fact that customer retention is much cheaper for businesses than customer acquisition. If your customer says they won’t have any news for you until the big procurement meeting happens on Thursday, don’t call them back on Wednesday.

Sales 52
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How does a non-billable CSD spend their time?, with Luke Bowler

Account Management Skills

And I think the reality quite often is because those platforms have grown out of merger and acquisition, they are a bit of a Frankenstein. And so, we are starting to use AI in content governance models to try and make clients feel that they can use their time more effectively. And our clients are trying to break out of that.