How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies
Nutshell
JUNE 5, 2020
Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. .
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