22 tips on being a persuasive writer in professional services
Red Star Kim
AUGUST 14, 2023
An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Some people refer to a value proposition – what are you offering? Research the relevant key words.
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