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22 tips on being a persuasive writer in professional services

Red Star Kim

An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Some people refer to a value proposition – what are you offering? How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious.

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Jun 21 – Customer Success Jobs

SmartKarrot

Effectively lead initiatives that require collaboration across several internal LiveRamp resources and stakeholders, including but not limited to product, finance, technical services, data ethics, legal and privacy teams. Create & articulate compelling value propositions for services in coordination with the marketing team.

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Top 10 B2B Customer Retention Strategies?

SmartKarrot

Businesses are always focussing on lead generation and targeted advertising for customer acquisition. You may have to sit with your teams – customer engagement teams and the finance teams to come up with a gift idea. Highlight your value proposition. However, customer acquisition is something that demands focus!

B2B 10
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Book review – Managing Brands

Red Star Kim

Advertising giant WPP uses Brand Z™ to classify brands according to how well known they are and the strength of the following: Clean slate, Little Tiger, Cult, Aspirational, Classic, Olympic, Defenders and Fading Stars. In professional services there is only Accenture at 31 (which has grown 15%). There are also own-label brands.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

The company learned that the consumption of beer was driven by TV, radio, and social media advertising. Point of sale advertising, they discovered, was another driving force. But Kelly implemented a customized, consultative approach, connecting advertisers to entertainment marketing. I learned that sales is sales.

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What is a unique selling proposition? USP examples and definition

Zendesk

But they should be able to sense your USP in advertising, sales, and customer service interactions. Unique selling proposition vs. value proposition. Value proposition and USP are sometimes conflated because they’re so similar. How to craft a unique selling proposition. Brex Corporate Card.