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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

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I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. 50% LinkedIn 30% Blogs 20% Facebook How effective do you find social media?

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Why are questions so important? (Questioning skills)

Red Star Kim

When we meet someone, we show interest in them and learn about them (to build empathy and see the world through their eyes An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) ) by asking questions. These questions address the components of a value proposition (valuable, differentiated and substantiated).

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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

This article supplements the learning resources from the session. Telephone call challenges: Emotions, data, selling and follow up. We explored the fundamentals of relationships, managing inbound calls and planning outbound calls.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com).

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22 tips on being a persuasive writer in professional services

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). If an article piques curiosity, people are to read and engage. Emotions Aristotle advised combining logic, emotion and credibility: Influence and persuasion skills with Aristotle and Knights and Dinosaurs (kimtasso.com).

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How to build a sales enablement strategy

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A successful leader also has excellent people skills and emotional intelligence, meaning they know how to get the best out of their sales teams. To help your sales team add value to every potential customer interaction, they need content for each stage of the customer journey. It’s their job to head up your approach.

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