Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. There was also much debate about the use of artificial intelligence (AI). One delegate said “We are regionally based so each region has their own strategy. See also integrated-business-planning-oct12.pdf
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