Artificial Intelligence Profitability Strategic Thinking Value Proposition 
Red Star Kim
SEPTEMBER 8, 2023
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard.
Red Star Kim
JUNE 7, 2023
I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. 1 firm in Ireland. Treacy and F.
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