article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Develop Employer Value Propositions (EVPs).

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. And the strategic need to align marketing objectives to a firm’s strategic intent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

McKinsey’s Three Horizons of Growth

Flevy

emphasizing solely on new opportunities or future initiatives and neglecting the existing core value propositions. This is the initial growth horizon, which focuses on short-term growth (1-3 years) in maintaining and growing the margins and profits from existing, cash-generating core businesses. Averting common mistakes—e.g.,

article thumbnail

Return on sales in B2B Wholesale – What is it and how to increase it?

QYMATIX

In B2B wholesale distribution, sales managers and executives must increase their return on sales (ROS) to remain competitive and profitable. With the rise of e-commerce and other technological advances, wholesalers must find new ways to optimise their operations and maximise their profits. What is Return on Sales (ROS)?

B2B 40
article thumbnail

11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot Sales

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. Likewise, solutions like Uniphore Q empower online sales meetings by validating a buyer’s sentiment toward offers and value propositions in real time with a shocking 99.83% accuracy.

article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Marketing strategy is the most undervalued skill by businesses, marketers say (marketingweek.com) Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence When discussing value propositions and competitive positioning at the workshop, we considered the relevance of Treacy and Wiersema’s three strategic choices.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science. A well-presented value. After charity: water, a non-profit organization focused on bringing clean and safe drinking water to the 663 million people on the planet who don’t. Prospect Intelligence.