Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Basic alignment on value drives priority, success, and a long-term partnership. SAM is a journey. Share on facebook. Share on linkedin.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

OnStrategyHQ

FEBRUARY 16, 2024

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. How do we create value? Innovation & Collaboration: Create a structured place for learning and sharing.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Arpedio

MARCH 7, 2022

ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. Key takeaways. Re)Defining account-based marketing.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher How do you define value? We hear the word "value" all the time. Which is why co-creation is so powerful.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130